About Us

Who is Fashion Weekly?

Fashion Weekly is a modern online magazine that curates the best of fashion, beauty, relationships, and lifestyle for style-minded readers across Australia and beyond.

Founded on the idea that digital content should be both smart and stylish, we deliver trend-savvy stories that inspire, inform, and spark conversation. Whether you're decoding a skincare label, planning a wardrobe refresh, or navigating love in the digital age—we’ve got a voice for that.

Why We’re Different

We blend editorial expertise with AI innovation. Our content is crafted using intelligent tools and brought to life through our signature author personas—each tailored to speak directly to your world. Think of it as storytelling that’s fast, fun, and always on point.

Our Promise

Relevant content backed by research and trend data
Reliable voices that reflect modern perspectives
Real value in every article, guide, and feature

What We Do:

Fashion Weekly inspires individuals to explore and celebrate their own style in all aspects of their lives. Our take on fashion, beauty and culture encourages readers to cultivate not just personal style, but the success that comes with personal power.

Our Mission:

Fashion Weekly is a creative online community who provides inspiring fashion, beauty and lifestyle content that celebrates and empowers women.

Slogan:

Style. Culture. Living.

Our Culture:

We are one – a creative collaboration of unique talent from vast backgrounds with the same vision. We are not afraid to shift the balance in order to inspire individuals to up their game.

Fashion Weekly's History:

Founded in 2006, Editor-in-Chief, Stacey O'Keeffe recreated and rebranded Fashion Weekly with a new vision and direction when she took over ownership in 2011.

In January 2020, Editor-in-Chief Hanna Sloan became the new director after Stacey moved on to her new adventure.

In 2025, Margaret Shakibaie stepped into the role of Editor-in-Chief, bringing with her a bold, forward-thinking vision for the digital future of Fashion Weekly. Under her leadership, the publication is embracing the power of AI-assisted editorial, blending technology with human creativity to deliver faster, sharper, and more curated content experiences for modern readers.

We miss nothing.

Meet the Fashion Weekly Team.